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Google Tag Manager integrates with Xsolla
Google Tag Manager (GTM) is a free tool from Google that allows app and game developers to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code on your site. This makes the process faster and easier, particularly if you need to add multiple tags.
Xsolla and Google Tag Manager
BETTER UNDERSTAND PLAYER BEHAVIOR
The tag management system facilitates collective measurement code and related code fragment updates on your website or mobile app. With it you can track user actions with custom events, triggers, and tags.