Meta Ads

Meta Ads, formerly Facebook Ads, is an effective way to build brand awareness and connect with customers. It’s where you can get customers to sit up and take notice of your creative ads on Facebook, Instagram, Messenger, and Meta Audience Network.

The Meta platform aims for highly detailed audience segmentation. It has a subtle approach, sliding into a user’s social feeds naturally and effortlessly. Its visually engaging content shows images and tells a story. There’s a mass appeal in getting people to interact at a social level.

Meta Ads works alongside the Meta Pixel integration in Xsolla Pay Station to close the attribution loop: run campaigns on Meta and track which players convert to paying users in your Web Shop.