Meta Pixel

Meta Pixel is an analytics tool that helps you measure how effective your Facebook ad campaigns are by monitoring the actions people take on your website.

The Meta Pixel is a piece of code on your website that can help you better understand the effectiveness of your advertising and the actions people take on your site, like visiting a page or adding an item to their cart. You’ll also be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs.

Meta Pixel is pre-integrated with Xsolla Pay Station. Enable it in Publisher Account under Payment Interface settings to send payment events (invoice creation, payment success/failure, method selection) to Meta Ads Manager.