NewZoo

Our mission is to be the video game industry's primary source for PC and console market intelligence. We help developers and publishers make the right decisions at each stage of a game’s lifecycle, cutting out guesswork and risk with best-in-class data spanning games, gamers, and the games market.

Games data made easy.

Game Engagement

Track MAU, DAU, Lifetime Players, and player behavior metrics for thousands of PC, PlayStation, Xbox, and Switch games in 37 markets.

Game Digital Revenues

Get premium and recurring/in-game digital revenue data—such as units sold, ARPU, and LTV—for 1,000+ games in France, Germany, Italy, Spain, the UK and the US.

Game Genre and Taxonomy

Drill into game stats with granular precision by using the most robust games taxonomy for PC & console.

Game Publishers

Get insight into the top game publishers, the games they make, and their performance metrics.

Player Overlap, Acquisition and Churn

Track gamer overlap and churn between games and sharpen your acquisition and retention campaigns.

Builders and tools

Create custom groups of games, and segments of players and payers to analyze across engagement and digital revenue metrics.