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Marketing Intelligence for PC & Console
Second Stage is a marketing intelligence company dedicated to the PC and console gaming industry. We develop tools and platforms that already support dozens of game developers, publishers, and agencies.
Our flagship product TRACKS is an advanced marketing intelligence and attribution platform for PC and console games. From announcement to post-launch, measure what matters across every campaign, channel, and storefront.
TRACKS has been used by hundreds of PC and console game titles to connect marketing activities to wishlists, sales, DLC sales across all channels and storefronts, in one dashboard, in real time.
"The quality of the product was great. The dashboard platform was clean and easy to understand. Overall, it had a positive impact on our business by allowing us to better understand attribution from our campaigns. My experience was very smooth and enjoyable. They were supportive, responsive, and easy to work with."
Xsolla and Second Stage
Xsolla powers web shop and payment infrastructure for game publishers giving studios a direct sales channel outside of Steam and console. TRACKS closes the attribution loop: connecting every purchase back to the marketing campaign, influencer, ad type, or channel that drove it.
Together, PC and Console publishers get a complete picture from ad click to transaction, across pre-launch wishlists, DLC sales, and web shop conversions. All in one real-time dashboard, fully GDPR-compliant, broken down by storefront, geo, and creator.