Secret Code
29+ year entertainment industry veteran with 85+ launched titles and over $7 billion in revenue
- Concept
- Development
- Launch
- Growth
- Mobile
- Web
- Premium PC
- Console
- North America
- Indie
- Mid-tier
- Enterprise
- $$
About Secret Code
Darion Lowenstein – Founder & CEO, Secret Code
After graduating high school at 14, Darion launched his dream career in video games. Now, with over 29 years in the industry, he’s an executive, marketer, producer, and director behind some of the biggest gaming franchises in history.
His portfolio includes 85+ launched games, spanning 10 #1 mobile titles and 14 Top 5 console hits, contributing to over $7B in revenue. Some of his most notable projects include:
- Pac-Man (Bandai Namco)
- Red Dead Revolver (Rockstar Games)
- Medal of Honor, Simpsons, NBA Jam & NBA Elite (Electronic Arts)
- The Walking Dead (Scopely)
- Transformers: War for Cybertron (Activision)
As CEO of Secret Code, Darion consults with the world’s top entertainment and gaming companies, including Dr. Seuss, Warner Bros., AAA publishers, BUCK, and leading movie studios. Previously, he built four game publishers (including Scopely) and served as CMO at Xterio and Gamblit Gaming.
Beyond gaming, Darion has been a featured TV personality on Bravo, NBC, ABC, CBS, FOX, and more, including appearances on The Daily Show and CBS This Morning. His insights have been covered in Entertainment Weekly, Variety, Hollywood Reporter, WSJ, Bloomberg, AP, NY Times, IGN, Kotaku, Polygon, and Game Informer.
A recognized industry leader, Darion has headlined talks at GDC, DICE, Comic-Con, WonderCon, USC, UCLA, and more. He was named a 40 Under 40 honoree, a 2017 Techweek Leader of LA, and a Top 3 creator in the TikTok Creative Learning Fund (2020). He’s also a BAFTA member.
Secret Code Services:
- Game Development & Production
With over 29 years of experience launching over 85 games across virtually every platform, Secret Code brings both internal game development experience at companies like Rockstar Games to publishing experience from companies like Activision, Scopely, and EA. From original IP to licensed titles, from pitch to post-launch updating, he can guide your team to a hit.
- Franchise IP Strategy
Secret Code has worked with and done strategic advising for many of the top brands in Gaming, TV, and Film; including running licensing & strategy for clients like Dr. Seuss, Movie Studios & Games Publishers like WB Games, celebrities like Cristiano Ronaldo, and numerous other IP holders like Horror, Inc (Friday the 13th). Some of his launched hit licensed games include Transformers, The Simpsons: Tapped Out, PAC-MAN, Monopoly, Scrabble, Deal or No Deal, and more.
- Business Development
- Publishing
- Marketing & PR Strategy
Darion has always been able to remain on the cutting edge of the games business whether he was a Producer or a CMO or directing TV commercials for games companies. I have known him personally for nearly 30 years and he is a gem of a human being and a terrific vendor for games businesses to rely upon.
Secret Code and Xsolla
Secret Code is a game industry consulting firm offering strategic advisory services for game developers and publishers looking to navigate market entry, business development, and growth strategy.
Launch with a strategy, not a guess, Secret Code's consulting expertise helps studios make the right decisions on market positioning, partnerships, and monetization approach before the first player logs in.